LM

Quotes by Leslie Moonves

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There are plenty of people who are willing to pay $2.6 million for 30 seconds on the Super Bowl and hundreds of thousands of dollars for ‘American Idol.’ There will be advertising dollars on the Internet. We’re there as well. We win either way.
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Broadcasting for advertisers is still the best game in town, and they know it. Look, I admire a lot of the shows on cable. I think ‘Mad Men’ is wonderful. I think ‘Breaking Bad’ is wonderful. But let’s remember they’re about one-tenth the audience of NCIS.
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You won’t see Moonves on Twitter.
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I take great pride in all the tremendous success we’ve enjoyed at CBS. And the good news is that I feel even more enthusiastic about what my terrific team and I will accomplish going forward.
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The reason I’ve been able to maintain my position of chairman of CBS in addition to all the Viacom stuff is my team.
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I read the papers, I surf the Web. At the beginning of the year, I try to see at least two episodes of every show on our network. Am I surfing? All the time. I’m aware of the landscape. I’m a competitor, so I have to know whom I’m competing with.
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News, by and large, has been the purest of all the television mediums, or at least we’ve tried to keep it that way, and there constantly is the argument about the separation between church and state.
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We think wireless is going to grow tremendously. Do I think people are going to watch an episode of ‘Survivor’ on a 2-inch television set? I doubt it. But I do think somebody’s going to go to a grocery store in the middle of a football game and watch that game.
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Rebuilding a network is a slow, brick-by-brick process. It’s not just creating a hit show – it’s building shows to back up that hit show; it’s creating an identity of success so that people want their shows on your network.
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I am broadcaster’s biggest cheerleader because I genuinely believe in it. Where else can you get 20 million people a week watching ‘NCIS’ or ‘American Idol?’ Where else can you get 120 million watching the Super Bowl?
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